Facebook Shop Please Make Sure You ve Entered the Correct State and Try Again

20 Facebook Errors by Category

Troubleshooting Facebook Issues

Missing required fields

Google_product_category

Product identifiers

Universal IDs are missing

GTINs

Images

Not compatible with Instagram

Failed to download

Invalid values

Custom labels

          Availability

          Invalid GTIN

          Invalid Currency

Processing errors

Data feed file location

Products tin can't be added by multiple sources

          Data feed uploads slowly or file size too large

          Malicious links

Formatting errors

HTML format isn't supported or XML line too long

Field can't exist in all majuscule letters

          Typos

Fault messages

Pro ducts rejected for policy violations

          Products not updated in catalog

Products not available

Best practices

Book an good Facebook feed consultation [FREE]

---

Troubleshooting Facebook Ad errors

eCommerce retailers all know the irritation that comes with having product feeds rejected by Facebook. It slows down your sales efforts and creates bug with your workflow. Every bit promised, nosotros'll become over how to assess issues in your feed, figure out what'due south going on and how to set them.

Facebook support

First, it's important to note that if something isn't working with your Facebook ads, that you can only get to their back up directly. You can go far touch with them via e-mail or occasionally through live conversation (it'due south still beingness implemented). Here'southward how:

1. Log into your account and become to Commerce Manager
2. Choose the expanse you lot're having trouble with
3. Get to either the 'Education' or 'Overview' tab and then choose 'Support'
4. There volition exist a dropdown carte du jour where y'all can choose the relevant topic
5. Write your bulletin including every bit many details as possible and choose how you'd similar to exist contacted.
6. Hit the 'Send' button

FAQs

Facebook too provides pretty extensive help articles that may just assistance solve the issue y'all're facing without needing to contact their back up directly.

Feed debugger tool

When using the feed debugger tool, choose the type of itemize you have. For most merchants selling concrete items, y'all'll choose 'Products'.

Y'all'll but need to re-create and paste your whole feed into the text box and press 'Validate'. It's proficient to check this early on, to make certain that everything will be good to go when being reviewed. It volition allow you lot know if your feed can exist accepted as is, or if at that place are changes to exist fabricated. Clicking each error will show you which products are involved and what the issue is.

When using DataFeedWatch you can run a feed review each fourth dimension yous make changes to your feed to grab whatever errors before sending it to Facebook.

Running these debugging tests early on and often will save you time in the long run so y'all can catch any problems equally presently as possible and without having to wait the 48 hours for your ads to be approved.

Issues tab

This is an area of your Commerce Manager that you should be checking regularly to ensure polish running for your ads and a adept experience for your customers.

There are four principal areas to check:

• Catalog
• Data sources
• Events
• Features

You lot volition also see two kinds of letters: warnings and errors.

Warnings volition be yellow, and are the less severe of the two. They won't stop your products from showing, only may impact your functioning negatively. Consider calculation missing recommended fields to requite your ads more depth and a meliorate chance of performing well.

Errors will be cherry and tin can actually stop your ads and products from showing. It's important to address these as soon as possible so that your sales aren't affected.

Fixing issues hands

Next to each problem detected, there volition be a push called 'Review'. A pop-upwardly window will appear where yous can learn more about what'southward going on and what you need to do. Go to 'Set up errors' and follow the directions - they'll take y'all exactly to the right office of your catalog.

Using a 3rd party tool similar DataFeedWatch will save you this extra step, since we provide feed templates specific to the channel. All the required fields volition already exist there for yous to map.

DataFeedWatch feed review

Like we mentioned briefly, y'all can use DataFeedWatch to cheque your feed for potential errors earlier they a negative touch. Permit's take a expect at how to use it.

You'll encounter a dissever tab on the left-hand console called 'Feed Review'. Click this to automatically start your review and to decide whether your feed is ready to be sent to Facebook.

One time all your products have been checked, you'll encounter a diagnostics report that checks:

• Required information that's missing
• Whether all your products have unique identifiers
• Whether all your GTINS are valid
• If fields with pre-defined values (like availability and condition) are mapped correctly

  Here's an case of a feed that could use some work:

And hither'south how information technology will await when your feed is fix to go:

Return to top of page or Book an good Facebook feed consultation [FREE]

---

Missing required fields for Facebook feeds

Like with whatever production feed, at that place are required attributes that need to exist included in order for products to exist canonical. Yous will need to have all of the following attributes included in your Facebook feed:

• id
• Title
• Description
• Availability
• Condition
• Price
• Link
• Image_link
• Make

If y'all already take a Google Shopping feed and then your job will exist a lot easier since they have very similar requirements.

When y'all upload your feed, yous see what errors are plant right away. You'll need to ready them before uploading your feed. If there are errors, it will await like this:

How to overcome this issue:

Let's take a look at how to map these attributes correctly and optimize each one to avert Facebook Production Catalog errors, warnings, and disapprovals. Follow the rules listed below and you will surely map all the columns in a proper and valid way.

Image Link

• recollect to add the correct image links in the image_link column
• Brand sure links brainstorm with http:// or https://
• Brand sure that links are correct and aren't broken

ID

Nigh catalog types require product IDs, but the cavalcade proper name varies depending on the kind of inventory you have. Y'all determine your item IDs, and they won't show up in your ads.

• enter item IDs in the correct column on your feed
• don't use uppercase letters to differentiate between product IDs
• use SKUs as your product IDs if you lot tin can
• employ a different product ID for each item.

Prices

• Include prices in the price column.
• Format prices correctly. Utilise a 3-digit ISO currency code such as USD or EUR
• Brand sure the prices are accurate and match the prices on your website.
• Don't include shipping or other additional fees in the price.
• Don't use auction prices or fluctuating prices.

  Missing Currency

  An error that we have picked up time and time over again in Facebook feeds is the missing currency.

  While Google accepts feeds with or without the price currency, Facebook insists on it so you demand to remember to include this.

  For example, instead of 15.00, you need to specify xv.00 USD. With our not bad DataFeedWatch tool, y'all tin can add your currency as your suffix in your field mapping expanse similar this:

  

URL links

Every item in the catalog must include a link to a website landing folio that people tin click on to learn more most the production.

• Add the correct links in the link column
• Make sure that links begin with http:// or https://
• Brand certain that links are correct and aren't broken
• Link to pages that are optimized for mobile

Specific link error

Are you seeing this error, fifty-fifty though the link you've provided is correct?

Required field is missing: the link field is required. Please complete the field to proceed. (#2061015)

If then, there are a few things you can effort before seeking help from Facebook support.

1. Try using URL parameters

   URL parameters are beneficial to have anyway because they let you know where online users clicked on your link. Information technology's possible to add URL parameters when setting upwardly your entrada in Facebook's Ads Manager.
   You'll only need to click on the 'Build a URL Parameter' button under the 'Website URL' box. Facebook offers 8 different dynamic parameters you tin can choose from (or come upwards with your own) that tin can exist constitute here.

2. Try duplicating your campaign and see if this helps the issues.

If neither of those options are working, information technology'southward best to go technical back up from Facebook to see what's going on.

Descriptions

• Descriptions must be under five,000 characters
• Provide accurate data in the description column
• Don't enter links in the description column
• Descriptions can't be in all uppercase letters

  Titles

• Limit names and titles to 150 characters
• Provide a name or championship that's relevant and specific to each item
• Include keywords such equally brand names, product areas or attributes

  Pro tip: You tin can skip adding the brand to all of your product titles if you lot only accept 1 brand (your ain). It will be displayed and easy to see on your advertisement anyways, so people will recognize it's you. Use this space to add together in another relevant attribute instead.

• Avert all capital letters
• Include the status in product titles whenever you tin
• Proofread names and titles for spelling and grammar
  

  Availability

• Keep track of stock levels
• Regularly update the availability cavalcade
• Filter out the unavailable products
• Use only 1 of 3 predefined values to describe availability: in stock, out of stock or preorder

Availaz

URL links

Every detail in the itemize must include a link to a website landing page that people can click on to learn more about the product

• Add together the correct links in the link column
• Make certain that links begin with http:// or https://
• Make certain that links are right and aren't broken
• Link to pages that are optimized for mobile

Status

You take three options for this aspect:

• New
• Used
• Refurbished

Brand

If yous don't have your own brand, y'all can use your store name in place of one.

If yous do have your brands listed in your product titles, and so yous can use DataFeedWatch to excerpt them from there and populate the brand attribute. To exercise so, use this rule:

Facebook Checkout

Facebook Checkout is a feature available only in the United states of america for at present. It allows shoppers to buy items straight from your shop's Facebook or Instagram page. This feature is also just available for merchants using Facebook Shops, which nosotros know many advertisers practice, so nosotros're including information technology here.

If you're a merchant in the US who is using Facebook Checkout, then you'll have a few additional required attributes:

• Inventory
• fb_product_category
  and/or
• google_product _category

Inventory

You'll demand to testify how many of each product is yet available for shoppers to buy. If the number is '0', so they'll automatically show as 'out of stock' so that you can't oversell. Using a tool like DataFeedWatch to accept daily or multiple feed updates volition brand certain that this number is always correct and upward-to-appointment.

fb_product_category

Facebook has its own taxonomy system which y'all can download equally a .txt file here.

To fulfill this requirement, you can include either the text path (for instance: food & beverage > food > soups & broths) or the respective number.

The attribute 'fb_product_category' or "Facebook product category" has some similarities to Google's taxonomy. If you already accept your products listed on Google so you can just apply the values for 'google_product_category' here. Nosotros'll talk about that more below. But if not, you tin apply Facebook'due south.

Return to top of page or Volume an expert Facebook feed consultation [FREE]

---

Missing Google_product_category on Facebook

Surprised to run into Google_product_category error on Facebook? Well, Facebook uses Google'due south taxonomy to categorize items in your Facebook Production Itemize. If you're placing ads on both channels the good news is that you only need to get the categories straight once. Although this field is optional in DataFeedWatch, if not mapped it will give you lot warnings in your Business Facebook account.

How can yous avoid this fault?

Information technology's ever good to categorize your items properly to increase their visibility. If your ain feed is already mapped to Google's categories, simply connect your input field google_product_category to the optional output feed google_product_category that you lot will create.

However, if you have already mapped all your Google sub-categories in your Google feed, you lot can salvage yourself a lot of fourth dimension past utilizing the "Copy From" functionality in DataFeedWatch to re-create it beyond to your Facebook feed.

If y'all nevertheless have to map all categories from scratch and your input field doesn't incorporate this, and so you can but connect easily with our Google pre-mapped sub-sub-categories, as follows:

Return to top of page or Get your Facebook Product Ads ebook here.

---

Product identifier errors on Facebook

Production identifiers are used to distinguish items from each other, making them unique.

Universal IDs are missing or duplicated

In social club to have a feed that'south accepted, you need to have ane of the following included for your items:

• Brand names
• MPN
• GTIN

GTINs

A GTIN code (Global Trade Particular Number) is a unique bar code that identifies your product.

The code will vary in the post-obit countries:

• In N America information technology's commonly known every bit a UPC number and has 12-digits
• In Europe it's commonly known as an EAN number and has thirteen digits
• In Japan it's commonly known as a Jan number and has either 8 or xiii digits
• An ISBN code is reserved for books and has 13 digits

It's very of import to have the correct codes mapped in your feed then spend a niggling extra time when setting up your feed and brand sure you have the correct codes matched to all your products.

The only fourth dimension yous won't be required to add a GTIN lawmaking is if your feed includes custom-made products.

How tin you avoid the error?

• If your products are missing GTIN codes, your feed will also be rejected.
• The quickest style to check this is to download your feed in a csv file and practise a quick
  run-through.
• If you can't notice the GTIN, you lot can always contact the production's manufacturer to enquire for it.

  If you'd like more information on GTIN codes, read our web log post: Finding GTIN's for your products

Return to top of folio or Go your Facebook Product Ads ebook hither.

---

Prototype related errors with Facebook Dynamic Production Ads

One of the last things you want is for your production ad to appear pixelated or sloppy. While having a smaller image might not completely disqualify your items, it volition affect your feed's performance and it won't look good in the ads.

Each channel has its own strict production epitome sizes and requirements. That makes easy for errors to occur. It's of import to note that Facebook'due south recommended resolution for all images is 600x600 pixels. Make certain that yourFacebook postal service prototype size should exist standard. Any smaller than that and your image starts to look bad.

How to overcome this issue:

• Outset, double-check both the channel requirements and recommendations
• In your mapping section make sure yous have selected the biggest image from the source possible.

PRO TIP for Shopify users

•  Sometimes, fifty-fifty though y'all may choose image_large_1 from your Shopify source, this alert might still occur.

To forestall this make sure to use your biggest image possible and utilize this hack:

Product images incompatible with Instagram

Ane of the added benefits of advertising on Facebook is that you can link your Facebook Business business relationship to your Instagram account and sell at that place also. The main requirement for Instagram product images is that they need to be at least 500x500 pixels.

It may happen that some of your images authorize and some do not. In this case you can create two product sets - ane with images that are large plenty and one with the images that aren't. And then you can deselect the Instagram setting from those products that aren't the correct size.

Product image failed to download

Images are pulled from the links that are provided in your production information feeds. If they image wasn't able to be downloaded, then information technology ways something isn't right with the link in your feed. Check the links for the affected images and make sure everything is okay in that location.

You should too check to come across if:

• Your image sizes are less than 8MB
• FB crawlers are not being blocked. Yous tin can read more well-nigh them hither.

Render to peak of page or Get your Facebook Product Ads ebook here.

---

Invalid values

Sometimes information technology may seem challenging when utilizing values to optimize your feeds. But if you apply incorrect values, your feed won't make any sense and information technology volition go rejected.

Custom labels

A common mistake many e-retailers brand when mapping their feeds is to list custom labels individually as opposed to having them grouped together. For example, all price variations should be grouped in i custom label, while promotional items should all exist grouped in another.

How can you fix the issue?

You may take several different toll ranges, but you will group them all into 1 custom characterization by creating rules that separate them from one another

DataFeedWatch offers many ways (besides regular expressions) that y'all can use to edit and optimize your data feeds, as shown in the image beneath:

Availability

If you take an invalid value, this is the warning message yous'll see: Recognized values for these fields include "in stock", "out of stock", "preorder", "available for social club", "discontinued", "pending".

This is a required field that has the predefined values as listed above. This ways that anything other than those values (or skipping this field entirely) will result in an error. If you created your feed from a shopping cart, and so information technology could be that they use an unaccepted value and so you'll need to remap it.

In that location are two methods y'all could use in order to fix it. Here they are:

Solution #1: Use the 'Edit Values' selection for the availability field and overwrite the wrong value.

Non sure which values were used that triggered the fault? You can either take a look at the Shop Products tab to encounter what it was.

Solution #two:Create an 'if/and so' rule using the 'quantity' input field and define what the availability should be.

Invalid GTIN

Did y'all see an mistake saying that your GTIN was invalid? Here's what you can do:

1.  You should first cheque the products afflicted past this error in the Google Merchant Centre Diagnostics. There might be some actress characters (non-numerical) in the GTIN that need to be removed.
   
2. If yous checked and everything looks okay with the codes, and then yous tin contact the manufacturer and inquire for the most recent GTINs list.
   

Invalid currency

If your currency is mapped incorrectly, then it will be rejected. For example, we know that the currency abbreviation needs to be added every bit a suffix, just if y'all use a symbol instead (similar $ rather than USD or £ instead of GBP) so you'll become this error.

Render to top of pageor Volume an expert Facebook feed consultation [Free]

---

Processing errors with Facebook product feeds

These errors happen when there are problems with getting your production feed file up and running.

Data feed file location

In that location are iii errors yous might see if Facebook isn't able to retrieve your feed from its source:

• Your Information Feed File Couldn't Exist Accessed
• Failed to Connect to FTP Server
• Fetching Feed from HTTP Server Failed

If you see one of these errors, make sure that you check the following to fix it:

1. Double cheque that the file URL you lot used is a direct, downloadable link. You can do this by visiting by pasting the URL into your browser. If everything is correct, then the download should start automatically.

   If y'all're using DataFeedWatch and then you can just copy the link from your dashboard and paste it without any issues. Click on the link icon, and it volition appear in a popular-up window.

   Then go to the Facebook Business Manager and choose the 'Scheduled feed' option, and paste the link.

   

2. Tin your link be ac c essed outside of Fa c ebook? Examination it in your browser to make sure at that place aren't errors similar a 503 or 404 message.

3. Are your URL headers formatted the right way? Instead of setting your C o ntent-En c o ding se c tion of the header to UTF-8, it should be the C o ntent-Type.

Products tin can't be added by multiple data feeds

It may exist that your products are cleaved up into multiple feeds. This is totally fine, and as we'll talk about below can help your feeds upload faster. However, each product can only be in one feed. This will be check past their ID. Then if y'all see this mistake come, then you'll need to delete the detail from one of the feeds.

For peace of listen, yous can keep one big file with all of your products (that you won't upload) as a fill-in.

You might also see this error if yous've uploaded your feed again instead of updating the one you've already uploaded. If that's the instance, simply delete the newest 1 and update the original.

A DataFeedWatch solution to this trouble is using the 'Is in list' functionality.

1. Create two separate feeds, then go to the 'Include/Exclude' stage of your feed mapping.
2. Create a CSV file or Google Sheets page with just 1 column that contains the unique IDs of the items you desire to exclude. Add the URL where shown below and save your changes.
   
3. Then make another spreadsheet with the products you desire to exclude from the second feed and practise the same.

Information feed uploads slowly or exceeds file size

Feeds that are too large tin can either take a very long time to upload, or might not upload at all. If this is happening for you, hither'southward what you can do:

• Check if your file is 100 MB or less for quondam uploads
• Check if your file is 8GB or less for scheduled uploads
• Can your file be compressed? Compressed files should be either in Nix or GZIP formats and can't exist larger than 30GB.
• You tin separate you data feeds, since multiple ones will upload faster than one large file. Only if you do this, just remember that your products can't be in more than than one feed.

Malicious links

If you lot see this error, you tin can exercise following to fix it:

• Check for any typos in the affected URLS
• Facebook using spam filters, so places where there'south more text in a field (similar descriptions) may have triggered this. They recommend to check for correct spacing and punctuation to remedy the error.

Even so, they do mention on their help site that if this mistake persists after check those two things, that information technology'southward best to make it touch with their support to get further help.

Return to top of pageor Get your Facebook Product Ads ebook here.

---

Formatting errors with Facebook Dynamic Ads

These errors are related to formatting adjustments y'all'll need to make.

HTML format isn't supported or XML file line likewise long

Your catalog needs to be in one of these file types:

• CSV
• TSV
• XML (RSS/ATOM)

Any other file type will result in an error.

To make sure your XML file fits the size requirements, it needs to be:

• Up to 5,242,880 bytes or characters
• Formatted into multiple lines with simply i field per line

If y'all see an error message proverb that your XML file is besides long, and so you'll demand to make these changes and upload it once again.

If you're using a tool like DataFeedWatch and so you don't need to worry about formatting because we'll automatically apply the accepted and recommended format for you.

Field can't be all uppercase letters

You may find that there are fields in your production feed that simply contain capital messages, and for ones like 'Description' it will land you an error. They recommend that yous use regular sentence construction for your descriptions. This will make information technology easier for shoppers to read as well.

If yous're using DataFeedWatch then there'due south a uncomplicated solution. If you have a field that is in all caps, you tin can use 'Edit Values' to recapitalize each give-and-take to fit with the requirements.

The final event will look like this:

Typos

Spelling and grammar are important in giving your make and ads credibility. If your production feeds have these kinds of errors, then y'all might not exist able to upload it.

If you find a recurring spelling error, you can fix information technology in bulk rather than going through each private occurrence. For example, image that you're selling GPS systems and you find that information technology was spelled incorrectly for some of your descriptions. Yous could use the supercede tool in DataFeedWatch like this:

Problem solved!

Return to acme of page or Book an expert Facebook feed consultation [FREE]

---

Additional production fault messages

Yous might have come across some additional error messages related to your products. Here's what they mean and how to prepare them.

If you see a message stating "Products Awaiting Review" then this isn't an error. Information technology just means that you'll need to look for a maximum fourth dimension of 48 hours for the review to be completed, allowing you to republish your ads.

Products rejected for Facebook policy violations

Your products will go through what Facebook calls an "integrity review". During this process, all your items will be placed against their advertising policies to see if they comply.

They'll check your:

• Images
• Text
• Targeting
• Positioning
• Content on your landing page

You may go a disapproval if your landing page:

• Is not working properly
• Doesn't match what you were advert
• Violates 1 of the ad policies

It usually takes around 24 hours to become your results. If you find out that your ads were disapproved then you lot can make edits to your ad to prepare the problems highlighted. You'll get an email telling you lot exactly what should exist changed and the reasoning behind it. Once you save your changes, your ads will be submitted and reviewed again.

If for some reason yous think that the disapproval was made in error, then you can choose to repeal it.

And, if you still can't get certain products canonical, you tin remove the items using the 'is in list' functionality we talked well-nigh earlier.

Products not updated in itemize

You might encounter this error if you lot have a product that's recently been updated or deleted but hasn't been reviewed past Facebook yet. In this instance, y'all'll need to look upwards to 48 hours and check back once again for the organization to update.

Then yous can check your catalog and publish the ad once more. If yous didn't run into a alter after the 48 hours and so have a look at whatever products you've changed recently. You lot can as well check to make sure that product set filtering is updated and correct. If everything looks proficient, then publish your advertizing again.

You tin avoid this fault by choosing a scheduled update instead of uploading your feed manually. That style y'all don't need to worry about updating your feed yourself, since you lot can choose for it to happen automatically (daily, weekly, etc.). One way to practise this is by using DataFeedWatch.

Products not available

If you meet that some of your ads are paused, then bank check to make certain that the related products are actually available and not out-of-stock. Yous tin cheque this in your Commerce Manager. After you make any changes, wait the usual 48 hours so submit your ads again.

Past using DataFeedWatch, you tin can be sure that this never happens. Create a rule that automatically stops showing your products when they've reached a certain limit. This should be a number that you're comfy with. For example, you can stop showing a product when at that place are 1 or less of them, or choose a higher number similar 3 or 5.

Return to tiptop of page or Get your Facebook Product Ads ebook here.

---

iii Best practices for fault-free Facebook Dynamic Ads

1. Become familiar with all requirements

   The best way to avoid the time information technology takes to check for errors, brand changes, and await for your products and ads to exist approved once again is to become familiar with the requirements and regulations that Facebook has. This is specially important when it comes to what kind of ads and content Facebook allows, and what they don't.

2. Update your feed on a regular ground

   Feed optimization should be an ongoing process so that everything with your products and ads stays fresh and up-to-date. Y'all can even conduct regular tests to brand certain that your ads actually resonate with your intended audience.

3. Use a feed optimization tool We believe this is the best way to get the most out of your product feed, and in turn, see the biggest results out of your advertising upkeep.

Render to peak of page or Go your Facebook Production Ads ebook here.

---

Side by side steps

Facebook's Dynamic Production Ads are total of potential. By troubleshooting all the most common errors, we hope you'll clear your path to selling more than with Facebook.

All our tips are based on our ain experience. So we clinch that by paying attention to these common errors and applying the solutions, your feeds volition non exist rejected once again. This volition allow you lot to save time while trying to figure out what the trouble is with your feed and why Facebook is rejecting it.

Recommended farther reads

Found this article useful? You lot may also enjoy our
other manufactures about common errors across meridian
eCommerce channels:

• 35 Well-nigh Common Merchant Centre Errors + How to Fix Them
• Meridian 9 Bing Merchant Center Errors and the Best Solutions
• How to Identify and Gear up Common Amazon Errors
• Mutual Facebook Pixel Production ID Errors in Shopify and How to Set up Them
• 10 Expensive Google Shopping Mistakes to Avert Principal Instagram Product Catalog
• 8 Methods PPC Teams Use To Improve Their Feed Management Operations

bonneaushetua.blogspot.com

Source: https://www.datafeedwatch.com/blog/common-feed-errors-facebook-dynamic-product-ads